Everybody knows that texting and driving is dangerous, but if current statistics are any indication, it's not enough to stop their behavior. So we tried a different approach. You already know texting and driving can kill you. But did you know that it can also make you look like a complete a**hole?
We also created a meme from the most memorable part of the spot.
And it worked. People (or, at least one person) thought Todd was a total dick for texting and driving.