Memorial Sloan Kettering is one of the most venerated cancer research hospitals in the world. We wanted to speak about what their doctors are accomplishing every day, in a vibrant, hopeful way.
MSK also sought to tell three patient stories. We worked with documentarian filmmaker David Gelb ("Jiro Dreams of Sushi") to bring these stories to life in a way that exemplified more science, less fear.
See the project here or scroll down to watch the content.